Co-Alliance is a large cooperative with locations in Indiana, Michigan and Ohio, serving farmer owners across those three states. Consisting of four core divisions, (energy, agronomy, grain, and swine and animal nutrition), Co-Alliance leverages AgVend’s digital enablement platform (consisting of a white-labeled Team Hub for internal employees and Grower Portal for farmer customers) as a way to enhance the relationships they’ve got with their customers.
Branded by the co-op as Co-Alliance Connect, the team at Co-Alliance has leaned into the platform as a way to maximize the reach and impact that sellers are able to have with their customers. In an atmosphere where digital tools are often labeled a relationship detractor, VP of Sales & Marketing Amy Kinzler has seen the organization use the AgVend platform to take their customer support and service to the next level, and really lean into the platform’s digital marketing capabilities to “soften the beach”, so sellers are calling on qualified leads who are ready to buy.