River Valley Co-op is a full service co-op with 30 locations around eastern Iowa and western Illinois. With 350 employees, and offering agronomy, energy, feed, and grain business, River Valley operates on a full service model.
According to Craig Patty, VP of Sales and Marketing, that model is what differentiates River Valley within the marketplace. When compared with a Nutrien-like retailer that’s mainly focused on just one specific area, River Valley places emphasis on the whole acre, and that’s what sets them apart in the eyes of the customer.